SOCIAL MEDIA PLAN

You need this if:  (1) You want to recruit new board members that will provide the skills, connections and support your Organization's needs

ESTIMATED TIME 20-40 HOURS / OVER 1-2 MONTHS

DELIVERABLES  

  • A document outlining the most appropriate social media channels for your Organization, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase your Organization

PROJECT STEPS

  • Prep: Distribution of prep materials
    • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan
  • Milestone 1: Analysis and feedback
    • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
    • Professional suggests guidelines for page creation, content posting and commenting
    • Volunteer Manager provides feedback, which Professional incorporates
  • Milestone 2: Document creation
    • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
  • Milestone 3: Explanation and training
    • Professional delivers final document with advice on how to implement plan over the next few months
    • After social media pages go live, Professional assists with evaluating key metrics and any subsequent suggestions to improve engagement

PREREQUISITES

PROFESSIONAL

  • Background in social media, online marketing, or communications
  • Deep understanding of social networking sites and how to build a following from scratch

NONPROFIT

  • A dedicated staff member willing to learn and sustain a social media presence
  • Ideas about key messages you need to convey and to what audiences
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