WEBSITE AUDIT

You need this if:  (1) You are not sure if your current website is supporting your mission as expected (2) You are preparing for a website overhaul and need to outline scope of changes required to attain your vision for future website

ESTIMATED TIME 15-25 HOURS / OVER 4-6 WEEKS

DELIVERABLES  

  • A Website Audit report that includes:
    • Outline of Organization’s goals for the website
    • Feedback on current website’s layout, user functionality, visual design, content and other features
    • Recommendations for improvements to help achieve Organization’s desired goals

PROJECT STEPS

  • Prep: Project goals, timeline, and process established and initial information distributed
    • Volunteer Manager provides overview of current website and any past analysis
    • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
    • Professional and Volunteer Manager outline next steps and timeline for the project
  • Milestone 1: Volunteer Manager provides feedback on the first draft of Website Audit report
    • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
    • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
    • Volunteer Manager reviews draft and provides feedback to the Professional
  • Milestone 2: Finalized Website Audit report is delivered to the Organization
    • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget

PREREQUISITES

PROFESSIONAL

  • Understanding of web design, web development and data analysis

NONPROFIT

  • Clear goals and understanding of your target audiences for your website
  • Ability to provide information needed to make an assessment (e.g. data on site traffic, online user profiles). If using Google Analytics, ability to provide past reports.
  • Staff member responsible for website management who is also ready to prioritize this project
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